More about my journey…

Lisa skiing powder - Jackal Hut Dec 2010

As a young girl I spent many a summer at summer camp. I loved the array of activities camp offered, along with the friendships and camaraderie. Although as a young woman headed to college I had no real direction, today I see how my summers at camp have influenced my life’s multi-faceted creative journey.

When referring to my college days, I always jokingly say that I learned to ski and party better than anything else. I did, however, wander off the University of Vermont campus with a degree in marketing management and a much better idea of how to take care of myself though.

During my college tenure, besides my passion for skiing and partying, I also had a passion for design and art but didn’t have the confidence to pursue this head on.

Lallie pieces using my calligraphy and illustration

As a newly minted college graduate, I was determined to find an entry into the design field. I landed a job running a printing press for a company that designed and manufactured fine personalized stationery, invitations and baby announcements. Lallie was an entrepreneurial company and a family all in one, and I really enjoyed the creations I was part of with this great family. Nancy and Carl’s influence has forever marked my life’s journey, and I still have ink in my blood.

I moved on to account management in the graphics industry – working for a company that was unique at the time: they wrapped graphic design, marketing and printing all under one roof. I consulted with clients, wrote proposals and quotations, and coordinated graphic design and project production. I not only worked directly with my clients – like Rosenbluth Travel, Progress Lighting and Delta Dental – I also attended to the details of all of the projects we worked on together.

Projects managed while at Kingswood Communications

 

 

 

When my ski bum tendencies called me to the Rocky Mountains, I initially found myself really using my college degree in the marketing department at Copper Mountain Resort. What a joy to help market all the aspects of a year round resort when it was still owned by one man (and not a corporation) – and have the opportunity to ski great powder in my backyard.

Now, over 20 years later, I still call the Rocky Mountains of Colorado home.

Cycling above town (Salida)

Over the years I have learned that passion and determination are more important than talent. My career path has meandered through a number of different places – all in the area of communications and marketing. I have written a newspaper column, written and edited tourism guidebooks as a freelancer, assisted a professional photographer and managed a number of other creative projects;

20x/year VeloNews, monthly Inside Triathlon and various calendars, books, catalogs & ads

 

managed the production of countless magazines and books for Inside Communications (VeloNews, Inside Triathlon);

 

managed creative projects at the University of Colorado Communications Department;

University of Colorado Communications projects

 

 

 

Lots of communications for conferences - including email marketing, web presence and onsite signage.

directed branding and marketing communications for biofuels conferences; and helped artists working on their websites through a template based website company called FASO.

 

 

 

 

 

 

My work over the years has given me a passion for collaborating with others to bring brands, projects and processes to life.

Today my work is helping creative entrepreneurs, like you, keep your business moving forward – giving you more time for your version of play. I love being behind the scenes and helping to make things happen – whether it is getting your ezine published, updating your website, helping with workshop or event details, helping you with branding or other marketing communications (to name a few things I can assist you with) – I love to help you with the details of your business.

My awesome work space with bonus mountain views!

 

I also follow my path as an outdoor diva and creative soul. It is an ongoing journey, which I know, as a creative and an entrepreneur, you can relate to.

 

To feed my soul outside of work I spend lots of my free time skiing powder, pedaling my bike, or somehow exploring in my Rocky Mountain backyard. I also have a penchant for travel – my husband and I spent a year traveling the world and today you’ll often find us in some back country campsite in our trusty camper van Samwise. And I never leave home without my journal and box of colored pencils – to capture some aspect of my adventures.

Journaling near Escalante, Utah

 

 

Samwise (and me) at Penitente Canyon, Colorado